20-year-old C.C. Hudson leaves Spring Hill Farm in Williamson county, Tennessee, and makes his way to North Carolina, seeking his fortune in the emerging textile industry. He finds work in a factory making overalls, where he earns 25 cents a day sewing on buttons...
Hudson's workplace closes. He and a few others buy several of the sewing machines, lease space above a downtown grocery store and incorporate as the Hudson Overall Company.
The business builds its first factory on the corner of South Elm Street and changes its name to Blue Bell Overall Company. Legend has it that a group of railroad workers who bought overalls at the Hudson store gave C.C. Hudson a bell, and after spending time in the factory, the bell – like everything else – became covered in blue denim dust, hence “Blue Bell”.
Blue Bell launches Super Big Ben Overalls, made out of 100% Sanforized Fabric that reduces shrinkage after washing to less than 1%. This sets a new standard for the industry.
Blue Bell acquires the Casey Jones Work-Clothes Company and the rights to a rarely used Casey Jones brand name: Wrangler.
Blue Bell starts to develop a jeans line for cowboys, hiring famous tailor Rodeo Ben. Blue Bell workers take part in a contest to give the jeans a brand name. The winning name is Wrangler, synonymous with the name for a working cowboy.
After designing and testing 13 pairs of prototype jeans, Blue Bell introduces the Wrangler 13MWZ to American consumers. A promo campaign is launched featuring 13MWZ test riders and rodeo legends Freckles Brown, Bill Linderman and Jim Shoulders.
Blue Bell opens a factory in Belgium and the Wrangler brand enjoys a successful launch in Europe.
Wrangler jeans become an icon of youth culture, synonymous with teenagers the world over.
The Pro Rodeo Cowboys Association of America (PRCA) officially endorses Wrangler Jeans.
Blue Bell merges with the VF Corporation of Pennsylvania, preparing the ground for the global success of the Wrangler brand.
1 in every 5 pairs of jeans sold in America is a Wrangler.
50th anniversary of the 13MWZ. A Special Collector's Edition of the 13MWZ is created to celebrate the event.
"Whatever you ride" TV ad campaign is launched, focusing on core brand values. Riding is what Wrangler jeans were designed for, and the only thing that has changed since then are the things that we ride!
"There's a bit of the West in all of us" TV and print ad campaign is launched, staying true to Wrangler's unique heritage while shifting it to a modern European setting.
A new Wrangler European print campaign is launched, "Wanted", representing a powerful modern expression of Wrangler's roots. Wrangler also celebrates 100 years of manufacturing quality denim by producing Blue Bell by Wrangler, a Limited Edition collection that reproduces the first Wrangler jeans right down to the last detail and is only available at selected premium stores. Wrangler also reworks the mainstream collection, producing new fits using icons inspired by the very first jeans designed by Rodeo Ben. The Wrangler brand is now recognized in 22 European countries.
Wrangler is now embarking on a whole new stage in its advertising journey. In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man. "WE ARE ANIMALS": more than just a signature, a lasting statement.
