Marketing
At Sleep 21, we design, manufacture and market waterbeds, box-springs, mattresses and related products under our own brands, both directly to the consumer and via a selected group of resellers. Some of these are pan-European brands, but many are developed specifically for national markets.
We also develop and supply products on a private label basis in partnership with national and international retailers in Europe under their own brands.
In addition, we work on an OEM basis with several large manufacturers and retailers, producing both complete lines of finished products for sleep systems and any components they may require, such as mattress-ticking or waterbed-vinyl, to their exact specifications.
Sleep 21 is actively adding value throughout the value chain. We orchestrate all the business processes with our manufacturing and service suppliers to maximize the synergies for ourselves and our partners.
Value chain
Sleep 21 is actively adding value throughout the value chain. We orchestrate all the business processes with our manufacturing and service suppliers to maximize the synergies for ourselves and our partners.
A single, centralized business process for all our activities gives us the economies and flexibility to rapidly develop new brands, design and manufacture new products swiftly, and be first to new markets.
Our ICT platform, e-commerce systems, logistics infrastructure and multilingual customer contact centre are integrated to ensure continuing and growing success for our partners and ourselves. Success from A to Z – from innovative product concepts to the perfect sleep of satisfied customers.
