The Nespresso Story...

Began 23 years ago with a simple but revolutionary idea - to create the perfect cup of Espresso coffee with exquisite crema, tantalising aroma and full-bodied taste - just like skilled baristas.

As the worldwide pioneer, Nespresso redefi ned the way coffee lovers around the world enjoy their Espresso coffee through a unique combination of premium quality Grand Cru coffees, smart coffee machines and exceptional customer services.

The company’s story, however, is not just about one remarkable idea. Above all, it is the continuous quest for innovation and pursuit of excellence that drives Nespresso.

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Our Company

Worldwide pioneer and market reference in highest quality portioned coffee.

An average annual growth of 30% since 2000 and one of the fastest growing businesses in the Nestlé Group.

Overall global sales: more than CHF 2.77 billion in 2009.

Sales of more than 20.4 billion coffee capsules and 12 million coffee machines since 1986.

Employees: more than 4’500 worldwide, 70% of whom are in direct contact with consumers.

An autonomous, globally managed business in the Nestlé Group.

Present in more than 50 countries.

Our way of doing business

Building on the principles of the Nestlé “Creating Shared Value” platform, Nestlé Nespresso is working together with its Ecolaboration™ partners to continuously improve the sustainability performance of Nespresso from the cherry to the cup.

We believe that this will deliver sustained future growth for our company by respecting the environment and actively contributing to the safeguard of the planet’s resources for future generations.

Our commitments for 2013:

• 1. Source 80% of our coffee from Nespresso AAA Sustainable QualityTM farms certified by Rainforest Alliance.
• 2. Triple our capacity to recycle capsules to 75%
• 3. Reduce the CO2 footprint per cup by 20%

For me, my family, my environment and for our planet…more together : www.ecolaboration.com

Highest Quality Coffee

Almost 50% is sourced through the Nespresso AAA Sustainable QualityTM Program.

Highest-quality beans selected from the top 1% of the world's green coffee crop.

16 premium Grands Crus for home enjoyment:

• - 7 Espresso blends (40 ml cup)
• - 3 Lungos (110 ml cup)
• - 3 Decaffeinated blends (2 Espresso, 1 Lungo)
• - 3 Espresso Pure Origins (sourced 100% from a single country of origin)

8 premium B2B Grands Crus:

• - 2 Ristretto Grands Crus
• - 2 Lungo Grands Crus
• - 2 Espresso Grands Crus
• - 2 Decaffeinato Grands Crus

Smart Stylish Machines

A full range of smart and stylish coffee machines with a variety of designs, functionalities and prices, for both home and out-of-home.

Our full range of smart and stylish coffee machines includes 41 models – from the Compact Essenza to the high-end Miele Built-In as well as B2B machines – distributed by 6 machine partners.

Global market share (around 20%) in the segment of espresso & filter portioned coffee machines.

(Source: GFK based on the 12 main European markets)

Unmatched Personal Service

Exclusive boutiques around the globe provide personalized services and a unique gateway to the Nespresso brand.

An additional 38 boutiques to open worldwide in 2010.

The extensive Nespresso website offers 24-hour information and ordering in over 23 different languages, with orders shipped to homes or offi ces within 48 hours.

Customer Relationship Centres provide access to Nespresso coffee experts.

3 Sales Channels : First Internet, then Boutiques and finally CRC.

Global Retail Boutiques Network: 191, up from 157 in 2008.

2 Business Units, Business-to-Consumers (B2C) 89% and aBusiness-to-Business (B2B) 11%.

Our Customers

• - More than 7 million Club Members.
• - Our Global Community of coffee connoisseurs serve as our strongest ambassadors since 50% of all new Nespresso Club Members first experience the brand through existing Members.

• - The quality of our coffee is one of the main reasons consumers join and stay with Nespresso.