With headquarters in the Italian shoe district of Montebelluna, in the Venice region, Lotto Sport Italia is the leading Italian company in the production and distribution of sports footwear, clothing and accessories.
Born in 1973 as a tennis and football shoe manufacturer, the company through the years has expanded its product range, to eventually become a specialist in the football, tennis, futsal, running and fitness arenas and with a strong emphasis on the leisure world. Lotto s strategic positioning has always been based on three cardinal values: Italianity, Design and Product Innovation, these values have always been translated through well-defined communication strategies in which sponsorship plays a major role and is one of the keys to success for the Italian brand, with past and present legends ranging from Ruud Gullit, Andriy Shevchenko, Clarence Seedorf and Luca Toni for football, and John Newcombe, Boris Becker, Robin Soderling and Francesca Schiavone for tennis, to name a few.
The companys products are distributed in over 80 countries worldwide through over 300 mono-brand stores, independent sports-article stores, specialized chain-stores and large stores with specialized sports departments. Lotto ended 2009 with overall sales at 293 million euro (total wholesale equivalent) divided into: 45% footwear, 49% apparel and 6% accessories.
