In 1948, Marcello Danieli's spirit of creativity and enterprise led him to found Diadora.
Danieli used his knowledge of the Veneto region to impress customers with his mountain boots, among other products. Later on, Danieli expanded his regional focus to cover the whole of Italy.
In the 1960s, Diadora created its first ski boots and apres-ski boots. With this, the company took a further step towards the sports business. Diadora continued to develop its sport products, especially footwear. Focus in sports was especially on football, tennis, running and cycling.
Today, Diadora stands for innovation and style. The company has consolidated its presence in the international sportswear market, thanks to the value of its testimonials and to the evolution of its products, which are always avant-garde in style and technologically innovative.
The Diadora story is a story about sport, triumph and innovation. Above all, it is a story about the people who have always believed in the true principles of sport.
