In 1980, three young surfers from Southern California were trying to decide what to do with the rest of their lives.
They hit on the idea of starting a cookie company. Their business venture, Maui's Chocolate Chip Cookies, didn't last long. When they burnt their first batch of cookies, they turned their attention to designing clothes for surfing and active sports. Maui & Sons became an instant hit!
And the cookies? They formed the inspiration for the Maui & Sons logo. In the logo, you can see elements representing the earth, sea, sky and fire. It's a celebration of the power of nature and a tribute to the amazing creativity that permeates everything from Maui & Sons.
The world has come to expect the unexpected from Maui & Sons, a company that fires the imagination of the young and the young-at-heart with creative, high-quality products. For almost 30 years, Maui & Sons have created products that represent an image and a way of life that appeals to those who aspire to an active fun-loving lifestyle and the global surf and board culture.
